Coal

Posts for COAL emphasized smoky flavors, bold plating, and the energy of open-fire cooking to spark engagement.

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Short-form videos and reel cuts brought the crackle and intensity of live-fire cooking to life online.

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Through storytelling and aesthetic consistency, COAL’s feed became an extension of its powerful dining experience.

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Visuals leaned into warm shadows, grill textures, and up-close flame details to elevate the brand’s bold tone.

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